What can I automate with HubSpot in Sim?

With Sim you can: Get Users; Get Contacts; Create Contact; Update Contact; Search Contacts; and 5 more tools. Each action runs inside an AI agent block, so you can combine HubSpot with LLM reasoning, conditional logic, and data from any other connected service.

How do I connect HubSpot to Sim?

Getting started takes under five minutes: (1) Create a free account at sim.ai. (2) Open a new workflow. (3) Drag a HubSpot block onto the canvas. (4) Authenticate with one-click OAuth — no credentials to copy-paste. (5) Choose the tool you want to use, wire it to the inputs you need, and click Run. Your automation is live.

Can I use HubSpot as a tool inside an AI agent in Sim?

Yes — this is one of Sim's core capabilities. Instead of hard-coding when and how HubSpot is used, you give an AI agent access to HubSpot tools and describe the goal in plain language. The agent decides which tools to call, in what order, and how to handle the results. This means your automation adapts to context rather than breaking when inputs change.

How do I get users with HubSpot in Sim?

Add a HubSpot block to your workflow and select "Get Users" as the tool. Fill in the required fields — you can reference outputs from earlier steps, such as text generated by an AI agent or data fetched from another integration. No code is required.

How do I trigger a Sim workflow from HubSpot automatically?

In your Sim workflow, switch the HubSpot block to Trigger mode and copy the generated webhook URL. Paste that URL into HubSpot's webhook settings and select the events you want to listen for (HubSpot Contact Created, HubSpot Contact Deleted, HubSpot Contact Privacy Deleted, HubSpot Contact Property Changed, HubSpot Company Created, HubSpot Company Deleted, HubSpot Company Property Changed, HubSpot Conversation Creation, HubSpot Conversation Deletion, HubSpot Conversation New Message, HubSpot Conversation Privacy Deletion, HubSpot Conversation Property Changed, HubSpot Deal Created, HubSpot Deal Deleted, HubSpot Deal Property Changed, HubSpot Ticket Created, HubSpot Ticket Deleted, HubSpot Ticket Property Changed). From that point on, every matching event in HubSpot instantly fires your workflow — no polling, no delay.

What data does Sim receive when a HubSpot event triggers a workflow?

When HubSpot fires a webhook, Sim receives the full event payload that HubSpot sends — typically the record or object that changed, along with metadata like the event type and timestamp. Inside your workflow, every field from that payload is available as a variable you can pass to AI agents, conditions, or other integrations.

What HubSpot tools does Sim support?

Sim supports 10 HubSpot tools: Get Users, Get Contacts, Create Contact, Update Contact, Search Contacts, Get Companies, Create Company, Update Company, Search Companies, Get Deals.

Is the HubSpot integration free to use?

Yes — Sim's free plan includes access to the HubSpot integration and every other integration in the library. No credit card is needed to get started. Visit sim.ai to create your account.

Integration

HubSpot

Interact with HubSpot CRM or trigger workflows from HubSpot events

Start building free View docs

Overview

Integrate HubSpot into your workflow. Manage contacts, companies, deals, tickets, and other CRM objects with powerful automation capabilities. Can be used in trigger mode to start workflows when contacts are created, deleted, or updated.

How to automate HubSpot with Sim

Create a free account
Sign up at sim.ai in seconds. No credit card required. Your workspace is ready immediately.
Add a HubSpot block
Open a workflow, drag a HubSpot block onto the canvas, and connect your account with one-click OAuth.
Configure, connect, and run
Pick the tool you need, wire in an AI agent for reasoning or data transformation, and run. Your HubSpot automation is live.

Real-time triggers

Connect a HubSpot webhook to Sim and your workflow fires the instant an event happens — no polling, no delay. Sim receives the full event payload and makes every field available as a variable inside your workflow.

Event
HubSpot Contact Created
Trigger workflow when a new contact is created in HubSpot
Event
HubSpot Contact Deleted
Trigger workflow when a contact is deleted in HubSpot
Event
HubSpot Contact Privacy Deleted
Trigger workflow when a contact is deleted for privacy compliance (GDPR, CCPA, etc.) in HubSpot
Event
HubSpot Contact Property Changed
Trigger workflow when any property of a contact is updated in HubSpot
Event
HubSpot Company Created
Trigger workflow when a new company is created in HubSpot
Event
HubSpot Company Deleted
Trigger workflow when a company is deleted in HubSpot
Event
HubSpot Company Property Changed
Trigger workflow when any property of a company is updated in HubSpot
Event
HubSpot Conversation Creation
Trigger workflow when a new conversation is created in HubSpot
Event
HubSpot Conversation Deletion
Trigger workflow when a conversation is deleted in HubSpot
Event
HubSpot Conversation New Message
Trigger workflow when a new message is added to a conversation in HubSpot
Event
HubSpot Conversation Privacy Deletion
Trigger workflow when a conversation is deleted for privacy compliance (GDPR, CCPA, etc.) in HubSpot
Event
HubSpot Conversation Property Changed
Trigger workflow when any property of a conversation is updated in HubSpot
Event
HubSpot Deal Created
Trigger workflow when a new deal is created in HubSpot
Event
HubSpot Deal Deleted
Trigger workflow when a deal is deleted in HubSpot
Event
HubSpot Deal Property Changed
Trigger workflow when any property of a deal is updated in HubSpot
Event
HubSpot Ticket Created
Trigger workflow when a new ticket is created in HubSpot
Event
HubSpot Ticket Deleted
Trigger workflow when a ticket is deleted in HubSpot
Event
HubSpot Ticket Property Changed
Trigger workflow when any property of a ticket is updated in HubSpot

Workflow templates

Ready-to-use workflows featuring HubSpot. Click any to build it instantly.

Supported tools

10 HubSpot tools available in Sim

Get Users
Retrieve all users from HubSpot account
Get Contacts
Create Contact
Create a new contact in HubSpot. Requires at least one of: email, firstname, or lastname
Update Contact
Update an existing contact in HubSpot by ID or email
Search Contacts
Search for contacts in HubSpot using filters, sorting, and queries
Get Companies
Create Company
Create a new company in HubSpot
Update Company
Update an existing company in HubSpot by ID or domain
Search Companies
Search for companies in HubSpot using filters, sorting, and queries
Get Deals

Frequently asked questions

Sim's HubSpot integration lets you build AI-powered workflows that automate tasks in HubSpot without writing code. Interact with HubSpot CRM or trigger workflows from HubSpot events You can connect HubSpot to hundreds of other services in the same workflow — from CRMs and spreadsheets to messaging tools and databases.

Start automating HubSpot today

Build your first AI workflow with HubSpot in minutes. Connect to every tool your team uses. Free to start — no credit card required.

Build for free →